Sierra Nevada Brewing Company Named Official Beer Sponsor
Mavericks Invitational, the world’s premier big wave surf contest, is proud to announce that Sierra Nevada Brewing Company has signed on as the “Official Beer Sponsor” of the 2012-2013 Mavericks Invitational.
Sierra Nevada’s support for the big wave surf contest stems from founder Ken Grossman’s appreciation of sporting events that showcase athletes’ dedication and training toward their physical craft. The company’s adventurous spirit extends beyond innovative new beers; the brewery culture is rooted in the outdoor lifestyle, and they continually push the boundaries of what’s possible in sustainability and stewardship.
“Sierra Nevada is proud to support the amazing group of athletes and community that make Mavericks a standout,” said Sierra Nevada’s California Regional Events Manager Rob DeKeyrel.
Looking Ahead: Contest Day
The Mavericks Invitational will be held with as little as 24 hours notice any time between November 9, 2012, and March 31, 2013. When wave and weather conditions are ideal for the giant surf, the 24 invited contestants converge on Half Moon Bay for one of the greatest big wave challenges in the world. On contest day, fans are invited to the day-long Mavericks Festival viewing area to watch the action, hear live commentary, meet the surfers and enjoy music and refreshments. The partnership with Sierra Nevada also includes a hosted beer garden for fans 21 years old and over to tip a frosty mug to their favorite big wave surfers.
The outdoor Mavericks Festival is held on the grounds of the Oceano Hotel & Spa in Princeton Harbor, Half Moon Bay, and is set up with just 24-hours notice. The festival will run all day long with a live steam of the contest action. Ticket holders will enjoy live contest coverage and contest updates, as well as music, giveaways, refreshments and access to the awards ceremony where fans can meet some of the big wave competitors.
Ticket prices start at $10 advanced purchase for general admission, with a limited number VIP packages available. Click here for ticket pricing and ordering.
About Sierra Nevada:
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s first craft breweries and is highly regarded for their use of only whole-cone hops, and for the spirit of quality and craftsmanship in everything they do. This pioneering spirit continues through their decades of innovation in the brewhouse and through advances in environmental sustainability. Sierra Nevada sets the standard for artisan brewers worldwide with their broad line of beers, including their iconic flagship Pale Ale.